There’s a general tendency for us to feel separated from the rest of the universe – our awareness of « self » and personal identity necessarily means a distinction between « me » and the environment.
But we’re still part of it, we came from the deep interior of stars that exploded, we evolved by the very same laws and rules that the rest of the universe evolves by: time and gravity. The tangential point of connection between space and time is the present moment of our experience – hence the importance of living in the moment.
Belbao uses food, senses, time and space as mediums to create products and experiences that bring people closer to the universe, making them recognize that everything is profoundly interconnected. Fruits, vegetables, cereals, fish, colors, and many more, are utilized throughout the process to interact with people on a visceral level, helping them to go beyond eating, to realize a more balanced picture of the world.